It’s called “white” balance because it’s often thought of as the color temperature of the white colors in your image—so a “correct” white balance would be one where the natural whites in your image are actually white and don’t have a red or blue tint. But, it’s important to remember that the white balance affects the entire image, not just the white colors.
The camera is usually pretty good at guessing the correct or most natural-looking white balance, but sometimes it’s not, and other times it’s mostly correct but you might still want to adjust the color temperature to emphasize the feeling of a photograph. [Read more…] about Creative White Balance
