White balance is something that’s often overlooked in photography. It’s what controls the color temperature of your photos: an image with a red or orange tint is considered “warm” whereas an image with more bluish colors is considered “cold.” You can adjust the white balance to make an image warmer or colder.
It’s called “white” balance because it’s often thought of as the color temperature of the white colors in your image—so a “correct” white balance would be one where the natural whites in your image are actually white and don’t have a red or blue tint. But, it’s important to remember that the white balance affects the entire image, not just the white colors.
The camera is usually pretty good at guessing the correct or most natural-looking white balance, but sometimes it’s not, and other times it’s mostly correct but you might still want to adjust the color temperature to emphasize the feeling of a photograph. [Read more…] about Creative White Balance